The End of Platform Loyalty: How Open Protocols Are About to Make 'Which App Your Friends Use' Irrelevant
The most powerful weapon Big Tech has isn't its algorithm or its advertising machine — it's the fact that all your friends are already there. But a quiet revolution in open protocols is dismantling that advantage, and when it's done, you'll be able to talk to anyone on any platform without losing a single connection. Here's what that actually means and why it matters more than anything else happening in tech right now.